Every year there seems to be a new buzz word that Marketers love to use. Often they are externally focused and used to describe products or entire companies. Throughout 2008, there was an internal word that I either read or heard or used myself virtually every single day (Okay…maybe not on Sundays, but certainly every other day). That word was “Resonate”.
Definition provided by The Free Dictionary
1. To exhibit or produce resonance or resonant effects.
2. To evoke a feeling of shared emotion or belief.
3. To correspond closely or harmoniously
Ask youself, "Does our message RESONATE with our target market?" It's one of the most fundamental questions Marketers should ask themselves, or better yet, ask your market.
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